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How Magazines Can Help find Your Niche

Most successful marketers will focus some of their efforts on small magazines and newspapers that go out to small niche groups of people. These smaller, industry specific or hobby specific type publications cost less to advertise in and their readers never miss an issue. The readers of this type of publication pay such close attention because these publications are written specifically for them. These publications speak directly to them in their own language. The types of people that buy and read these small, industry/hobby specific newsletters, magazines, and newspapers, are the most responsive crowd you’ll ever find in the world of marketing.

For instance, did you realize that there’s a specific monthly magazine written just for plumbers? If you want to start up a business that caters to plumbers, we can simply take the time to find out about the biggest problems, irritations, frustrations, and pains of plumbers and then any one of us can create a solution to help plumbers and sell that solution. You just get that solution down on paper and start selling it. Preferably, you’d want to create an information product like a course for plumbers. Generally, since most of us know nothing about plumbing, we’d call up a few plumbers and ask if they’d like to make some extra money. They’re all likely to say yes. Then you just have them write down the solutions to some of the major problems that most plumbers have, and you make an agreement to split all the profits with them.
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March 16th, 2010

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